Craftybase Is Now Stocksmith
Craftybase is now Stocksmith. Same product, same team, same data. Just a name that finally fits where we've all ended up. Here's the full story.
If you came here looking for Craftybase, you’re in the right place. Craftybase is now Stocksmith.
The product is the same. Your account, your data, and the team behind it are all exactly as they were. The only thing that’s changed is the name, and after fifteen years, it was time.
Here’s the full story.
Why now?
We changed the name because our customers changed; Craftybase was built for hobby crafters back in 2011, but today most of the people who rely on it run small manufacturing businesses.
When we started, ecommerce looked quite different. Etsy was the place to sell handmade goods, and the businesses using it were mostly solo makers. What they needed was relatively simple: track your materials, know your costs, survive tax time.
That’s what we built. A clean, focused tool for people who made things by hand and needed to understand what it was actually costing them.
A lot has changed in fifteen years. The people who found us early grew with us. Many started on Etsy and now run multi-channel operations: Shopify alongside a wholesale account, selling through Faire, some with their own bricks-and-mortar. They’ve got production schedules now. Employees. Compliance requirements they definitely didn’t have back then.
The software grew to meet all of that: new integrations, batch records, lot tracking, multi-level BOMs, and the COGS reports that make tax time genuinely bearable.
The name never quite kept up. “Craftybase” made sense when the customer was a crafter. But somewhere along the way, the customer became a manufacturer. A small one, sure, but a manufacturer. The word “crafty” started to undersell what people were actually building.
It felt like the right moment to fix that.
What “Stocksmith” means
The name was chosen deliberately, and we want to explain it properly.
“Stock” is the inventory side: the materials, the supplies, the work-in-progress, the finished goods sitting ready to ship. That’s half the job.
“Smith” is the part we hope you connect with more. A smith is someone who makes things: blacksmiths, goldsmiths, silversmiths. It’s one of the oldest words in the English language for a craftsperson, carrying the skill, the materials, and the making all in one.
Stocksmith, then, is someone who keeps their stock in order so they can keep making. That’s you, whether you’re a solo soap maker running batches from your kitchen, or a small team turning out hundreds of units a week for wholesale.
We wanted a name that held both sides: the business discipline and the making itself. Stocksmith does that.
What changes on 1 July 2026
The website and branding have already begun the switch. On 1 July, the last administrative pieces follow. Three things, and three things only:
- The name. You’ll see Stocksmith where you used to see Craftybase, across the product and the website.
- The website. craftybase.com now redirects to stocksmith.io. Both URLs keep working for a good while yet, so there’s no rush to update your bookmarks.
- Your billing descriptor. From 1 July, bank statements and card receipts show STOCKSMITH rather than CRAFTYBASE. This is an administrative update to match our legal entity name. Your pricing, billing date, and plan are all unchanged.
That’s it. Three things.
What stays the same
Everything else stays put:
- Your account, your data, your recipes, your manufactures, your integrations. Nothing moves.
- Your pricing and your plan.
- The way the software works. Not a single feature is being removed or altered.
- The team and the company behind it. To be absolutely clear: we have not sold or been acquired. Nicole and Nathan are still here, still running it, still answering support tickets.
This is a name change. Not a handoff.
A note from Nicole and Nathan
We’ve been building this alongside our customers for fifteen years. What started as a tool for tracking soap ingredients has become something a lot of people genuinely rely on to run their businesses. That never stops feeling significant to us.
The name change is the easy part. The harder work has always been earning your trust, and staying useful to you as your business grows. That part doesn’t change with the name.
Thank you to everyone who’s been part of this, whether you joined us as Craftybase fifteen years ago, or you’re meeting us as Stocksmith today.
Nicole and Nathan
Frequently Asked Questions
Is Stocksmith the same software as Craftybase?
Yes. Stocksmith is simply the new name for Craftybase. It's the same product, the same team, and the same data: your login, your account, and everything inside it carry over completely unchanged. Nothing has been rebuilt or moved. The only difference you'll notice is the name on the website and in the app.
Is this a rebrand or has Craftybase been acquired?
This is a rebrand only. No acquisition, no sale. Craftybase has always been operated by Stocksmith Pty Ltd (incorporated in 2013). The product brand is now catching up with the legal entity name. Nicole and Nathan remain founders and owners, exactly as before.
Do I need to do anything?
Nothing at all. The change is automatic. Your account, login, integrations, and data are all unaffected. You don't need to update any settings or take any action, before or after the cutover. The next time you log in, everything will be exactly where you left it, just under the Stocksmith name.
Will my Etsy or Shopify integration stop working?
No. All integrations continue working exactly as before. The name on the product changes; the connections to your sales channels do not. Your Etsy, Shopify, WooCommerce, and any other integrations stay connected and keep syncing without interruption.
Why does my billing descriptor show STOCKSMITH?
From 1 July 2026, your bank statements and card receipts show STOCKSMITH instead of CRAFTYBASE. This is an administrative update to match our legal entity name. Your pricing, billing date, and plan are completely unchanged.
Will craftybase.com still work?
Yes. craftybase.com remains fully functional and redirects to stocksmith.io. There's no deadline to update your bookmarks. We'll keep both URLs working for the foreseeable future, so any old links you've saved will still bring you to the right place.
