Wix Pricing 2026: All 4 Plans Compared ($17.77–$159.77/mo)
Wix's four plans now run $17.77 to $159.77 a month on annual billing: Light, Core, Business, and Business Elite. Here's what each one actually includes, and which makes sense for an online store.
If you’ve looked up Wix pricing recently, there’s a good chance what you found is already out of date. Wix restructured its entire plan lineup in 2025. The old Combo and Business VIP tiers are gone, replaced by four plans: Light, Core, Business, and Business Elite.
The new structure is easier to navigate once you know what each plan is actually for. Here’s what Wix costs today, plan by plan, and which one makes sense if you’re running an online store.
Last updated: September 2026
What is Wix?
Wix is a browser-based website builder that lets you build a professional-looking online store without writing code, using drag-and-drop tools and templates. It sits in the middle of the website-builder market on price: pricier than the cheapest all-in-one builders, cheaper than Shopify once you need serious ecommerce tooling.
For an online store, the appeal is straightforward. You get a standalone storefront you fully own, with no marketplace fees on every sale and no algorithm deciding who sees your products. Wix also has a large app ecosystem built around it.
Stocksmith can pull orders in from a Wix store automatically, so your cost tracking stays current without you reconciling two systems by hand (more on that below).
Selling through a Wix store?
Try Stocksmith, inventory and manufacturing software for small-batch product businesses. Orders and inventory pull in automatically, so your cost per unit stays accurate as sales come in.
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Wix Free Plan: $0/month
Yes, you can build a Wix website for free. But two things to know upfront: you can’t sell anything on the free plan, and your site will show Wix ads and run on a Wix subdomain (think yourname.wixsite.com).
It’s still genuinely useful as a starting point. You get access to the full template library and most of the design tools, so you can build out your site before committing to a paid plan.
Best for: Testing the platform before spending anything.
Wix Light Plan: $17.77/month (annual billing)
The Light plan is the cheapest paid tier. It removes Wix ads, adds a custom domain, and bumps storage to 2GB with 2 collaborator seats.
What it doesn’t include: ecommerce. You can’t list products or accept payments on the Light plan, which rules it out immediately if you’re planning to sell.
Where it does make sense: a portfolio site, a lookbook, or a simple “about us” page that points people to your Etsy or Shopify store. Some sellers use it purely as a brand hub while keeping their actual store elsewhere.
Best for: A simple web presence when you’re selling somewhere else.
Wix Core Plan: $29.77/month (annual billing)
Core is where ecommerce becomes available, and for most people starting out, it’s the right entry point. You get:
- Online store with unlimited products
- Payment processing and checkout
- Subscription products
- Bookings and event tools
- 50GB storage
- Five collaborator seats
There are no Wix transaction fees on top of your payment processing. You pay standard card fees through whatever gateway you use (typically around 2.9% + $0.30 per transaction through Stripe or PayPal), but Wix itself doesn’t take a cut.
Core doesn’t include automated sales tax calculation or advanced shipping rules; you’ll handle those manually. For a smaller shop with straightforward shipping, that’s usually fine.
Best for: Launching your first online store, or moving off a marketplace to your own site.
Wix Business Plan: $39.77/month (annual billing)
Business adds a meaningful set of features on top of Core:
- Automated sales tax calculation (via Avalara)
- Advanced shipping rules and discounts
- 100GB storage
- Subscription analytics and reporting
- Up to 10 collaborators
Automated sales tax alone tends to be worth the upgrade once your volume picks up: calculating and applying the right rate manually across states or countries gets tedious fast. If you’re shipping regularly across multiple regions, the jump from Core pays for itself in saved admin time.
Best for: Growing sales volume that needs more automation around tax and shipping.
Wix Business Elite Plan: $159.77/month (annual billing)
Business Elite is a significant step up: everything in Business, plus unlimited storage, priority customer support, loyalty programs, and no limits on dropshipping products. It also raises collaborator seats to 100.
For most independent sellers, this is overkill. The features are built for high-volume operations with complex logistics: multiple storefronts, large wholesale operations, or serious dropshipping setups.
Best for: Large-scale operations with high order volume and complex operational needs.
Which Wix Plan Do You Actually Need?
Most online sellers should start with Core, move to Business once tax and shipping automation save real time, and skip Business Elite otherwise.
Start with Core if you’re launching or early-stage. It covers payments, product listings, and a real storefront without paying for features you won’t use yet.
Move to Business once you’re shipping consistently enough that manual tax work is eating into your time.
Skip Business Elite unless your business genuinely operates at scale.
One practical note on billing: Wix’s pricing page shows annual rates by default, and paying month-to-month costs more. Historically that’s run somewhere in the $7 to $13/month range higher per tier, though Wix doesn’t display the current exact monthly figure without starting checkout. If you’re confident Wix is the right fit, the annual plan is worth locking in.
Keeping Your Wix Store Connected to Your Inventory
Once your Wix store is live, the practical question is keeping your inventory and order records in sync. Every Wix sale should flow through to your cost-of-goods numbers, so you know what you’re actually making after materials, labor, and fees, instead of sales data sitting in Wix and cost data sitting in a spreadsheet that never quite matches up.
Stocksmith can pull orders in from a Wix store and keep your inventory numbers current automatically, so material usage, COGS, and profit figures stay accurate without manual entry. That matters most when you’re pricing products, doing tax prep, or working out which items are actually worth making.
If you’re currently on Etsy and weighing a move to your own store, it’s worth running the numbers on what Etsy actually costs to run before committing. The comparison often surprises people. If you’re also planning to sell across more than one channel, managing inventory across multiple channels covers the tradeoffs in more detail. And if you’re specifically weighing alternatives to selling on Etsy, it’s worth researching the practical options before making the jump.
Frequently Asked Questions
How much does Wix cost per month in 2026?
Wix has four paid plans: Light at $17.77/month, Core at $29.77/month, Business at $39.77/month, and Business Elite at $159.77/month, all on annual billing. Month-to-month billing costs more, though Wix's pricing page only shows the annual rate up front; you'll see the exact monthly figure at checkout. There's also a free plan, but it doesn't support selling products.
What happened to the Wix Combo and Business VIP plans?
Wix restructured its plan lineup in 2025, replacing the old tiers (Combo, Unlimited, Business Basic, Business Unlimited, and Business VIP) with four new plans: Light, Core, Business, and Business Elite. Existing customers were generally grandfathered onto their old plan, but any new signup goes through the current structure.
Which Wix plan do I need to sell products online?
You need at least the Core plan to sell on Wix. The free plan and Light plan don't include ecommerce, so there's no product listings, checkout, or payment processing. Core adds an online store with unlimited products and no Wix transaction fees on top of your payment processor's cut.
Does Wix charge transaction fees on sales?
Wix doesn't charge its own transaction fee on any paid plan. You'll still pay standard payment processing fees (typically 2.9% + $0.30 per transaction through Wix Payments, Stripe, or PayPal), but that goes to the processor, not Wix. That's a real advantage over marketplaces like Etsy, which charge a percentage on every sale on top of payment processing.
Can Stocksmith track inventory and costs for a Wix store?
Yes, Stocksmith pulls orders and inventory levels in from a Wix store automatically, so your material usage, cost per unit, and profit figures stay current without manual data entry. That's useful once you're running a real product business and need your numbers to reflect what's actually selling, not a spreadsheet you update once a week.
Final Thoughts
Wix’s current plan structure is straightforward: no transaction fees on top of what your payment processor charges, and Core covers what most online sellers need to get started. Business is the natural upgrade once manual tax and shipping work start costing you real time; Business Elite is for genuinely high-volume operations.
Once your Wix store is live, make sure your sales are actually flowing through to your cost tracking. Stocksmith pulls in your Wix orders automatically, so material usage, COGS, and profit figures stay current without you reconciling it by hand. If you’re running a product business and want to see your real numbers, start a free trial and connect it to your Wix store.
